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Human instinct - machine signal - one musical vision.

Gerd Hoeschen is experimenting with human + AI music collaborations and developing digital artists across a great variety of genres. Under his artist name Ottic, he built the Otticmusic Label Group as a practical studio for that idea: a place where curation, songwriting, prompt design, production taste, and narrative worldbuilding meet advanced AI tools without losing the human nerve at the center.

Gerd Hoeschen Music producer with a curator’s ear for bold, cross-genre worlds. Otticmusic Label Group
Otticmusic Label Group

Pioneers in human + AI collaboration

Otticmusic Label Group unites five distinctive AI-driven record labels under one creative vision. Founded and curated by Ottic, a DJ and promoter since the late 1980s, the group spans indie, pop, schlager, industrial, retro soul, avant-garde, and more.

Each label blends advanced AI tools with human artistry to push boundaries, challenge expectations, and explore new sonic worlds. From witty party anthems to gritty lost classics and uncompromising experimental work, the group operates as a hub for innovation, diversity, and fearless musical exploration.

Alternative to formulaGenre is treated as raw material, not a constraint.
Human-led AI useTools extend emotion, memory, and curation instead of replacing them.
Catalogue as experimentEach release tests a different balance of craft, wit, texture, and risk.
Five Labels

A deliberately wide spectrum

01

otticmusicAI

A forward-thinking label founded by Ottic, combining decades of DJ and promoter experience with cutting-edge AI tools to create bold alternative, indie, and metal music. Here, AI acts as a creative partner that amplifies human vision and emotion rather than a gimmick.

02

Neuronaler Schlager

German-language schlager, party anthems, and feel-good tunes with clever, funny lyrics and a knowing wink. Classic singalong energy collides with AI production to create songs that are playful, catchy, and unmistakably humorous.

03

Pretty Bear Recordings

International pop and dance shaped through AI-assisted production and human performance, including collaborations with content creators from the Philippines. The focus is vibrant, global songwriting built for movement and connection.

04

Earl Six Records

A fictional vintage label making uncanny lost classics in gritty Rock 'n' Roll, deep Northern Soul, and Beat Music. Warm lo-fi production and retro aesthetics give synthetic nostalgia real analog gravity, with vinyl pressings part of the vision.

05

Schreikampf

Extreme, unsettling sound design at the edge of machine creativity. Emerging from industrial music and the fully AI-generated album Industrial One, the label now reaches into experimental, avant-garde, and modern classical territory with stark intensity.

Approach

One curator, many worlds

Real nameGerd Hoeschen
Artist nameOttic
MissionBuild meaningful human + AI music collaborations.
MethodCombine deep scene experience with modern generative tools.
RangeIndie to schlager, retro soul to avant-garde, and beyond.
AI ARTIST SELECTION

Current markers in the catalogue

A selection of important projects shows how wide the Ottic universe already stretches: playful personas, cinematic aliases, genre experiments, and international pop identities.

Zirkulär
Karl-Anton Schotticke
Johann Wiesnwind
Loretta Everswood
SHIBA☆RELLA
Foreign Pavement
Groll 24
Mantra Technologies International
Valerio Chrome
The Lunar Lizard Lounge
Pampe
Knot Of Silence
Come Mail Pile
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